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Publisher has high hopes for its upcoming Olympics game in which the company's blue blur squares off against Nintendo's plucky plummer.

TOKYO--Sega is looking to bring home the gold with the upcoming Mario & Sonic at the Olympic Games. According to a Bloomberg report, Sega corporate director Masanao Maede said at the Tokyo Game Show that the company will sell 4 million copies of the game, which is set to launch later this year.

Maede didn't give a time frame for how quickly the game would hit that milestone, but both characters reached such lofty sales heights before. The original Sonic the Hedgehog game that frequently was packed in with the Sega Genesis has been touted as selling more than 4 million copies worldwide, while Nintendo has said sales of the DS hit New Super Mario Bros. have topped 9.5 million copies worldwide.

Mario & Sonic at the Olympic Games is set for a November release on the DS and Wii.

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