Slave to the Game

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Fresh off bumper earnings, Nintendo Co. ruled out a price cut for its smash-hit Wii video game console Friday and announced the company will begin selling the Wii in China next year.

Nintendo President Satoru Iwata also unveiled a gift-giving feature that will allow users to send each other games over the Internet.

Profits at Nintendo have surged on the runaway success of the Wii and the portable Nintendo DS machine in North America, Europe and Japan, forcing Sony and Microsoft to slash console prices in a desperate catch-up bid ahead of the holiday season.


Iwata said the company was struggling to meet demand of the Wii, and a price cut was out of the question. The Wii sells for $249.99 in North America, 249.00 euros in Europe and 25,000 yen in Japan – all less than Sony’s PlayStation 3 or Microsoft’s Xbox 360.

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