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A man in southern China appears to have died of exhaustion after a three-day Internet gaming binge, state media said Monday.

The 30-year-old man fainted at a cybercafe in the city of Guangzhou on Saturday afternoon after he had been playing games online for three days, the Beijing News reported.

Paramedics tried to revive him but failed and he was declared dead at the cafe, it said. The paper said that he may have died from exhaustion brought on by too many hours on the Internet.

The report did not say what the man, whose name was not given, was playing.

The report said that about 100 other Web surfers "left the cafe in fear after witnessing the man's death."

China has 140 million Internet users, second only to the United States. It is one of the world's biggest markets for online games, with tens of millions of players, many of whom hunker down for hours in front of PCs in public Internet cafes.

Several cities have clinics to treat what psychiatrists have dubbed "Internet addiction" in users, many of them children and teenagers, who play online games or surf the Web for days at a time.

A youth welfare group has come up with a novel way to improve the mental health of young people: an online video game.

"Reach Out Central", championed by the Inspire Foundation, is an online role-playing game in which players can "test-drive life and play it when and how you want to".

Helping and befriending the computer-controlled characters that inhabit the online world is essential, and the Inspire Foundation hopes skills developed in the game - and choices made there about friends, partying, work and life in general - will transfer to the real world.

The foundation's director of programs, Jonathan Nicholas, was quoted by as saying that young people aged 16-25 would be targeted, as they were the most vulnerable.

He said a major focus was to develop a cool, fun game that looked good and was engaging. Engagement was difficult to achieve by simply shovelling booklets of information at young people.

Mark Rosser, senior program manager for youth at national depression initiative beyondblue, said one in five young people suffered from depression each year and he was concerned that fewer than 40 per cent of them actually went on to seek help.

Figures released by the Department of Health and Ageing in 2000 and cited by Inspire show that, in an average year 12 classroom with 30 students, as many as seven young people would experience a recognised mental disorder. Only two of those will have sought help.

But a survey of young Australians by Mission Australia last year found that, after friends and family, young people turned to the internet for support. They were twice as likely to go online than contact a counsellor, teacher, doctor, minister or youth worker, and three to six times more likely to go online than call a telephone hotline.

Nicholas believes Inspire's use of an engaging game to deliver mental health information online is a winning strategy. He said much of Reach Out Central's content was based on an education program used in schools.

"Rather than being a static game it's probably best to think about Reach Out Central as an online soapie game - we'll continue to add in and write new storylines," he said.

The Sony Foundation stumped up the $500,000 needed to develop the game, but it is also supported by beyondblue, NSW Health, Teen Spirit Foundation and The Golden Stave Foundation. (ANI)