Slave to the Game

Filling you in on the oddball gaming news

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Publisher has high hopes for its upcoming Olympics game in which the company's blue blur squares off against Nintendo's plucky plummer.

TOKYO--Sega is looking to bring home the gold with the upcoming Mario & Sonic at the Olympic Games. According to a Bloomberg report, Sega corporate director Masanao Maede said at the Tokyo Game Show that the company will sell 4 million copies of the game, which is set to launch later this year.

Maede didn't give a time frame for how quickly the game would hit that milestone, but both characters reached such lofty sales heights before. The original Sonic the Hedgehog game that frequently was packed in with the Sega Genesis has been touted as selling more than 4 million copies worldwide, while Nintendo has said sales of the DS hit New Super Mario Bros. have topped 9.5 million copies worldwide.

Mario & Sonic at the Olympic Games is set for a November release on the DS and Wii.

BANGALORE: High import tariffs, piracy, lack of adequate broadband connectivity and retail infrastructure were some of the impediments to the Indian gaming industry.

The gaming industry in India, which is currently pegged at USD 100 million in comparison to a global estimate of USD three billion, has immense growth potential, Microsoft India Country Manager (Entertainment and Devices Division) Mohit Anand told PTI.

The high duties, which translates into higher pricing of gaming accessories and consoles, put paid to the growth of the industry which was relatively new to many people in the country, he said.

"Another growth dampener is the lack of broadband connectivity. Though the broadband network was growing, it was not growing at a faster rate as expected, limiting the access to online gaming experience," he said.

Piracy was another factor which the gaming industry was facing, with pirated versions of popular games being sold at cheap rates.

Moreover, the industry also has to contend with the negative parental perception about gaming.

"Parents still connect gaming with violence which hampered a child's development, which was a completely misplaced notion," Anand said.

However, India has a young demographic profile which automatically translates into a huge chunk of gaming consular in the country, he said.